{"id":10132,"date":"2019-10-10T13:31:54","date_gmt":"2019-10-10T20:31:54","guid":{"rendered":"https:\/\/www.rockngem.com\/?p=10132"},"modified":"2019-10-10T21:28:46","modified_gmt":"2019-10-11T04:28:46","slug":"evolution-of-a-gem-shop-san-juan-gems-rock-shop","status":"publish","type":"post","link":"https:\/\/www.rockngem.com\/evolution-of-a-gem-shop-san-juan-gems-rock-shop\/","title":{"rendered":"Evolution of a Gem Shop: San Juan Gems Rock Shop"},"content":{"rendered":"<p>By Antoinette Rahn<\/p>\n<p class=\"p1\">For the past 50 years, <a href=\"http:\/\/www.sanjuangems.com\" target=\"_blank\" rel=\"noopener noreferrer\">San Juan Gems Rock Shop<\/a> has been a staple in the community of Cortez, Colorado. However, the story of this multi-generation-operated business began 65 years ago with founder J.B. Sanchez, a lifelong rockhound.<\/p>\n<p class=\"p3\">\u201cJ.B. had a love of rocks, cutting and polishing, and people,\u201d explained his daughter-in-law, Sharon Sanchez. \u201cWhat inspired us was a love of rocks, fossils, and people. Also, it\u2019s meeting all of the interesting people involved in the trade and hobby at major shows and in our store.\u201d<\/p>\n<h2>Carrying On A Tradition<\/h2>\n<figure id=\"attachment_10136\" aria-describedby=\"caption-attachment-10136\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-10136\" src=\"https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-300x225.jpg\" alt=\"ShopView\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-300x225.jpg 300w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-96x72.jpg 96w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-38x29.jpg 38w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-287x215.jpg 287w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-167x125.jpg 167w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-80x60.jpg 80w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView-265x198.jpg 265w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/ShopView.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-10136\" class=\"wp-caption-text\">One view of the San Juan Gems Rock Shop.<\/figcaption><\/figure>\n<p class=\"p3\">The late J.B.\u2019s affinity for rock hunting turned into a business that he operated for many years out of a small garage in Dove Creek, Colorado. As good things often do, the business grew and in time the operation required a larger space. The business wasn\u2019t the only thing experiencing growth at that time. J.B.\u2019s 12-year-old son, Larry, was also growing through an apprenticeship with a German master silversmith<\/p>\n<p class=\"p3\">\u201cLarry has always been involved in the family business, except between the ages of 18 and 21. He grew up rock hunting the canyons with his dad,\u201d said Sharon, who operates San Juan Gems with Larry, her husband, and their son, Shane.<\/p>\n<p class=\"p3\">Larry, whose love of <a href=\"https:\/\/www.rockngem.com\/artisan-alley-evolution-of-art-and-self\/\" target=\"_blank\" rel=\"noopener noreferrer\">silversmithing<\/a> continues to this day through creations of custom silver and gold jewelry, has spent time teaching and inspiring others to find joy in silversmithing. Within a few years of the Sanchez family moving their business to Cortez, Colorado, in 1969, Larry began teaching silversmithing to people living on the Navajo reservation as a program through the Bureau of Indian Affairs, Sharon explained. The desire to continually acquire knowledge and expand his skills to better serve customers drove Larry to earn the rank of graduate gemologist through the <a href=\"https:\/\/www.gia.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gemological Institute of America (GIA)<\/a> and become a master gold and silversmith, and skilled lapidarist.<\/p>\n<p class=\"p3\">As the Sanchez family grew, so too did the direction of the business. Shane Sanchez was introduced to rockhounding and the business through his parents and his grandparents, J.B. and his wife, Gerri.<\/p>\n<h2>Several Paths To A Single Destination<\/h2>\n<p class=\"p3\">At the age of six, Shane cut his first stone, reports proud mother, Sharon. After finishing high school, he went on to the <a href=\"https:\/\/www.usafa.af.mil\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Air Force Academy<\/a>, and after graduating served 11 years active duty. In 2007, he became the third generation of the Sanchez family to participate in the operation of San Juan Gems.<\/p>\n<p class=\"p3\">Today the Sanchez family carries on the traditions set forth by J.B., who died in 1998, and Gerri, now since retired. One of the traditions is offering a wide variety of rough rock, slabbed rock, specimens, and cabochons, as well as the store\u2019s specialty material, dinosaur bone, which San Juan Gems has offered since its inception, according to Sharon. In addition, part of the Sanchez family\u2019s efforts to grow include building on the foundation of what they know: slabbing, cabbing, and silver and goldsmithing.<\/p>\n<p class=\"p3\">\u201cWe are excited about custom gold\/silversmithing, and the cutting and polishing of great dinosaur bone,\u201d said Sharon, about the work her husband and son do so well. \u201cWe also enjoy searching for and purchasing new and exciting items for the store, but one of the great joys of the business is introducing new people to the hobby and seeing the excitement as they progress.\u201d<\/p>\n<h2>Progress In Sharing A Passion<\/h2>\n<p class=\"p3\">As is also often the way it is with business and things in life in general, the operation of this family business has changed quite a bit in the past 15 years, Sharon explained.<\/p>\n<p class=\"p3\">\u201cOur customer base has changed to include a large diversification of<\/p>\n<figure id=\"attachment_10134\" aria-describedby=\"caption-attachment-10134\" style=\"width: 225px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-10134\" src=\"https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-225x300.jpg\" alt=\"BucketsOfRough\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-225x300.jpg 225w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-96x129.jpg 96w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-72x96.jpg 72w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-28x38.jpg 28w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-161x215.jpg 161w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-167x223.jpg 167w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough-315x420.jpg 315w, https:\/\/www.rockngem.com\/wp-content\/uploads\/2019\/10\/BucketsOfRough.jpg 500w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><figcaption id=\"caption-attachment-10134\" class=\"wp-caption-text\">Buckets of rough are plentiful at San Juan Gems Rock Shop.<\/figcaption><\/figure>\n<p class=\"p3\">interests, from crystal healing, specific collectors, hobbyists, lapidaries, metalsmiths and people that just love rocks. There are not as many cutters\/silversmiths, also known as hands-on people, as there used to be, but still a lot of interest in the rockhounding hobby.\u201d<\/p>\n<p class=\"p3\">People from across the U.S. as well as several foreign countries visit San Juan Gems Rock Shop each year. And some of the most excited and inspiring visitors are children.<\/p>\n<p class=\"p3\">\u201cWe have a lot of children come into our store<span class=\"Apple-converted-space\">\u00a0 <\/span>and they are so excited about rocks and their beauty,\u201d Sharon added.<\/p>\n<h2>Always Enjoying A Show<\/h2>\n<p class=\"p3\">Members of the Sanchez family continue to attend and sell at a number of major gem and mineral shows around U.S. each year, but one thing they do miss is having time to hunt for rocks.<\/p>\n<p class=\"p3\">\u201cThe internet has also changed the business \u2026 there is not as much personal interaction, and as most rockhounds know it is very tough to buy material without laying hands-on and seeing for oneself,\u201d Sharon added.<\/p>\n<p class=\"p3\">It\u2019s been a true adventure for this family since J.B. put energy, planning, and passion behind an idea to take his love of rocks, cutting, polishing and interacting with people and transformed it into a business.<\/p>\n<p class=\"p3\">A family business that is steeped in joy and pride.<\/p>\n<p class=\"p3\"><i>For more information about San Juan Gems Rock Shop, visit <a href=\"http:\/\/www.sanjuangems.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.sanjuangems.com<\/a> or call 970-565-9854.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Antoinette Rahn For the past 50 years, San Juan Gems Rock Shop has been a staple in the community of Cortez, Colorado. However, the story of this multi-generation-operated business began 65 years ago with founder J.B. Sanchez, a lifelong rockhound. \u201cJ.B. had a love of rocks, cutting and polishing, and people,\u201d explained his daughter-in-law, [&hellip;]<\/p>\n","protected":false},"author":2974217,"featured_media":10137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/posts\/10132"}],"collection":[{"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/users\/2974217"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/comments?post=10132"}],"version-history":[{"count":4,"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/posts\/10132\/revisions"}],"predecessor-version":[{"id":10141,"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/posts\/10132\/revisions\/10141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/media\/10137"}],"wp:attachment":[{"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/media?parent=10132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/categories?post=10132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rockngem.com\/wp-json\/wp\/v2\/tags?post=10132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}